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Plain-language definitions for the terms you’ll see across agentShop. AEO (Answer Engine Optimization) — Optimizing product data and content so AI shopping assistants recommend your products, not just index them. Listed vs. Chosen — Listed means AI knows your product exists; chosen means AI names it when a shopper asks what to buy. Closing that gap is the goal. AI Visibility — How often AI assistants recommend a product or brand. Shown per product on the Products screen and per brand on How AI Sees Your Brand. Mentions — The count of times AI named a given product in sampled answers. “0 mentions” means AI never brings it up. Share of Voice (SOV) — Your slice of all brand mentions across AI answers, relative to competitors. Avg. Position — Where your brand or product typically lands when it is mentioned in an AI answer. AI CVR — A product’s view-to-purchase rate for AI-referred sessions. Brand Prompts — The real questions shoppers ask AI assistants in your category, scored by whether you show up. Structured data / Schema (JSON-LD) — Machine-readable markup that lets AI read your product details accurately. FAQ schema — Buyer questions and answers published in a structured format AI assistants can read and quote. SEO Injection app embed — The Shopify theme app embed that publishes agentShop’s saved SEO fixes (structured data, canonical, and social tags) to your live storefront. Fixes are saved automatically but only go live once this is enabled. Custom Audiences / Customer Match — Meta and Google audience products, respectively, that agentShop syncs your AI-discovered visitors into for retargeting. agents.md / llms.txt — Files that tell AI crawlers how to read your store. If they’re not responding, a theme template or domain proxy may be overriding them. MCP (Model Context Protocol) — A standard for connecting tools to AI clients; agentShop offers MCP access on higher tiers. Attribution / “Direct” — Because AI referrals often lose their referrer, GA4 files many AI sessions under “Direct,” undercounting AI revenue. Treat GA4 figures as a floor. Scrape — A fresh check of how AI assistants answer for your store or product, pulling in current mentions, sources, and citations.

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