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AEO — Answer Engine Optimization — is the practice of optimizing your product data and content so AI shopping assistants recommend your products, not just index them. Traditional SEO optimizes for a page ranking in a list of blue links. AEO optimizes for a different surface entirely: the answer an AI assistant gives when a shopper asks “what’s the best X for Y?” There’s no page of results — there’s a single recommendation, and either your product is named in it or it isn’t. That shifts what matters:
  • Structured, machine-readable product data, so assistants can read your catalog accurately.
  • Content that answers real buyer questions, so assistants have something to cite.
  • Coverage of the prompts shoppers actually ask, not just the keywords they used to type.
agentShop is built around AEO: it measures how often AI recommends you, finds the gaps, and helps you close them across your product pages, brand identity, and content.

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