agentShop User Guide: Get Chosen by AI Assistants

Welcome to agentShop — the AI commerce optimization platform that helps Shopify DTC brands move from listed to chosen, so AI shopping assistants recommend your products when a shopper asks what to buy. Shoppers increasingly discover products by asking ChatGPT, Gemini, and Perplexity what to buy — and being indexed by those assistants isn’t the same as being recommended. agentShop finds where AI overlooks your products, helps you fix the data and content behind it, and tracks the AI-driven revenue that standard analytics misattribute as “Direct.”

What is AEO?

Answer Engine Optimization (AEO) is the practice of optimizing your product data and content so AI assistants recommend your products, not just index them. When a shopper asks ChatGPT “what’s the best X for Y?”, will your product be named? That’s AEO — and it’s what agentShop is built for.

What you can do

See how AI sees your brand

Track your visibility, share of voice, and the shopper prompts you’re missing.

Scan and score your store

Run a Brand Audit to find where AI overlooks you and get a ranked list of fixes.

Optimize product pages

Fix the data and content behind each product so AI starts recommending it.

Track AI-driven revenue

See how AI visitors find and buy, with honest, cross-checked attribution.

Documentation structure

This guide takes you from first setup to day-to-day operation: Getting Started — connect your store, turn on measurement, and run your first Brand Audit
Screen Reference — what every screen shows you and how to read it
Workflows — step-by-step guides for the things you’ll do most
Reports — the pre-built analytics, one by one

Quick links

Quick Start

Connect Shopify and run your first audit.

What Is AEO

The idea the whole product is built on.

Listed vs. Chosen

Why being indexed isn’t enough.

Reports Reference

Every report, explained.

Glossary

Key terms in plain language.

Troubleshooting

Fixes for common issues.

​What is AEO?

​What you can do